From Transport Evolved.

In the last few months, we’ve seen a distinct backpedaling from some automakers on EV development and production, not to mention a slew of profit warnings from legacy automakers struggling to make money on EV sales.

Automakers have their own list of reasons as to why the EV marketplace is in the place it is – but we’ve got some of our own thoughts about why automakers are losing money on EVs – and a fair amount of the blame can be laid at the feet of the automakers themselves.

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00:00 – Introduction
03:36 – A reminder about sales volumes
04:49 – Focusing on the wrong things
05:12 – Development costs
05:57 – Ford’s excuses
06:35 – The cautionary tale of Honda and Toyota
08:13 – Why automakers are spinning off EV arms
09:08 – It’s the same for all new technology
10:29 – Some automakers don’t care..
11:05 – Expectations of EVs – influenced by advertising
12:43 – Creep in size negates improvements in battery tech
14:19 – Constantly chasing the next big thing – instead of waiting for tech to pay off
15:39 – The LEAF is an example of how to benefit from long-timeframes of development
17:21 – Keeping vehicles repairable and supported is ESSENTIAL
18:01 – Develop one platform for maximum versatility
19:15 – K.I.S.S.
20:12 – Stop making luxury cars and start making affordable ones!
21:52 – Some automakers might be hearing us at last?
22:31 – Thanks, and Goodbye!

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Watch Kate’s video on Plug-in Hybrids and why they’re not the answer to some of the auto-industry’s EV concerns: https://youtu.be/RDOGKQwQhEc

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Presenter, Script, Audio: Nikki Gordon-Bloomfield
Camera, Editor, Colorist: M. Horton
Art and Animation: Erin Carlie
Producer: Nikki Gordon-Bloomfield
© Transport Evolved LLC, 2024
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