FIRST LOOK: Jaguar Type 00 concept – bold or barmy? | Electrifying

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Jaguar has never shied away from making headlines, but in its 90-year history, it’s arguable that nothing it has done has sparked as much global conversation as its controversial rebrand. After unveiling a new brand image that redefines what Jaguar represents in the 21st century — quickly racking up millions of social media hits and driving a surge of over 1300% in online searches for "Jaguar" — the company has once again broken the internet by finally revealing the first car in its transformation into a luxury electric vehicle manufacturer. An all-electric GT priced at more than £100k, shown in two bold colours: Miami Pink and London Blue — the former reflecting the Art Deco surroundings of its unveiling at Miami Design Week, and the latter drawing on Jaguar’s British heritage.

The Type 00 concept, which we first encountered during an exclusive briefing at Jaguar Land Rover’s Midlands headquarters a few weeks ago, offers a bold glimpse into the direction Jaguar is taking for this reinvention. It’s clear that this is not a car for the shy or retiring. The first images of the Type 00 — pronounced “zero-zero” and symbolising zero emissions and the new dawn of Jaguar’s next chapter — reveal a daring pink vehicle.

The design language Jaguar is using for the first of its trio of electric cars, set to debut over the coming years, was described by Chief Design Officer Gerry McGovern as: “exuberant modernism.” And looking at the car, it’s hard to argue that they haven’t nailed the brief. With its front hinged butterfly doors, elongated bonnet, sweeping roofline, and fastback profile, the Type 00 exudes drama.

Flush surfaces lend it a slightly brutalist aesthetic, and the rear features a Polestar 4-style glassless tailgate, with cameras discreetly tucked under brass plaques on the sides. These plaques are adorned with a two-dimensional Jaguar Leaper, marking the debut of Jaguar’s new branding elements on a vehicle.

The Type 00 is a significant milestone for Jaguar, in more ways than one. Join Ginny as she reveals everything we know about it so far.

Are you a fan, or is this a bad move from Jaguar? Let us know in the comments below.

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FIRST LOOK: Jaguar Type 00 concept – bold or barmy? | Electrifying

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