From Alex on Autos.

2003 saw the first hybrid 1/2 ton truck in America. It flopped. Fun fact: that hybrid Silverado had 42V electric power steering, so there Cybertruck! (Kidding of course). Anyway, the reason it failed is the reason that Ford’s PowerBoost hybrid has succeeded, well, the inverse is the reason to be specific. You see, the Chevy Silverado Hybrid (the 2009 one, because the 2003 was a "micro hybrid" at most, and that’s being generous) gave a fairly small economy benefit, was wicked expensive (a $7,500 option adjusted for inflation), and didn’t do much other than improve your MPGs by 1-2. The F-150 hybrid however, that’s a different beast because the hybrid is the same price as the 5.0L V8, AND the same as the regular 3.5L turbo V6 while giving you up to 7.4 kW of onboard power inversion to power your house, well pump, arc welder, job site, whatever. This F-150 seems to be selling not on the small MPG improvement (which is small) but on the promise of more capability. I’m intrigued.

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