From Torque News.
A few weeks ago when Torque News published an article discussing Tesla adopting a new and aggressive sales strategy, one of our readers, David Rosing, made a very interesting comment suggesting Tesla’s marketing department made a mistake when naming the Cybertruck.
David writes:
I think the problem with the vehicle is the name given to it by the Tesla marketing department. As a ‘truck’ it’s lacking, namely, one can’t get a 4×8 sheet of plywood home with it, nor tow with anything that puts more than 100 pounds on the tow hitch without ripping the bumper off, nor be able to stand next to the ‘truck’ and reach over the side of the bed to get something in the bed.
But the Cybertruck does carry 5 people quite comfortably, gets from 0 to 60 quickly, and has enough room for at least 5 sets of full golf bags, so I think it should have been named the “CyberTownCar.” So I’d think Tesla should push this onto livery and taxi services as it could do very well.
The only problem is, would any customer WANT to be seen getting out of one at an exclusive event?
Personally, I don’t want one because the driver-machine interface is abysmal and one must take their eyes off the road to adjust HVAC, radio, or other controls. And I prefer the Silverado EV’s midgate option that can let me take some 4×8 sheets of plywood home with the midgate option.
#cybertruck #tesla
This is Armen Hareyan from Torque News. Please follow us at https://twitter.com/torquenewsauto on Twitter and https://www.torquenews.com/ for daily automotive news. Also, follow us on Telegram at https://t.me/teslaev
Reference
Armen Hareyan, Torque News: I Think The Problem With The Cybertruck Is The Name Tesla Marketing Gave It. It Should Have Been Called A CyberTownCar
https://www.torquenews.com/1/i-think-problem-cybertruck-name-tesla-marketing-gave-it-it-should-have-been-called-cybertowncar