From Transport Evolved.
We’re just about two weeks away from the first deliveries of Tesla’s Cybertruck, but we’ve also started to see an increase in speculation about the truck and its impact on the market.
Earlier this week, Tesla’s online sales contract seemed to suggest it would ask Cybertruck customers to not sell their vehicles on for at least a year – or face upwards of $50,000 in legal fees. A few days later, the clause seemed to vanish — and Tesla has, to date, remained quiet on the matter.
So is it happening? Is it legal? And why might a company like Tesla want to implement this kind of policy? It’s certainly not the first to do so…
00:00 – Introduction
02:07 – Disclaimers
06:06 – Is it legal?
06:59 – This is not "unusual" in the industry
08:29 – Anti-Scalping
09:24 – Scalpers only exist because people want to pay extra?
10:12 – It helps Tesla control the narrative – and the customer experience
10:53 – Committed buyers are more likely to be forgiving of teething problems
11:38 – Tesla can ensure only fans get early trucks
12:38 – There’s no perfect solution
13:56 – Thanks, and Goodbye!
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Script: Nikki Gordon-Bloomfield
Presenters: Nikki Gordon-Bloomfield
Editor, Colorist: Michael Horton
Art and Animation: Erin Carlie
Producer: Nikki Gordon-Bloomfield
© Transport Evolved LLC, 2023
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